Amazon.com is a popular website in the Shopping/General Merchandise category. As per our analysis, we believe that Amazon.com is a reliable website and we trust the legitimacy of the website. Please note that this does not constitute an endorsement of their business, and we are not liable for any bad experience you may personally experience with them.
Why We Think Amazon.com Is Legit
To study if Amazon.com is a legit business or not, we looked at the authority rating granted to them by various third party services like Moz and Majestic:
- Amazon.com has a Moz Domain Authority of 96, and a Majestic Trust Factor of 95
- There are over 7916194 backlinks pointed at various pages on Amazon.com
- Amazon.com has been shared over 3845623 times on Facebook.com
Here is a more detailed analysis of our inspection.
Amazon.com Website Authority
Domain authority is a metric used by various website analysis tools like Moz, Ahrefs, and Majestic to measure the “authority” level of a website. It is typically a score between 0 to 100 – new, and unreliable websites typically have low scores while large, established websites have a high score, of more than 50.
Here is how Amazon.com’s numbers stack up:
Moz Domain Authority: 96
Moz Page Authority: 91
MozRank: 9.6
Majestic Trust Flow: 95
Majestic also ranks the trust factor of Amazon.com across different categories. Here is how they rank this website:
| TOPIC | Topical Trust Flow |
|---|---|
| Shopping/General Merchandise | 88 |
| Computers/Internet/Cloud Computing | 79 |
| Arts/Music | 78 |
All these numbers indicate a strong possibility for Amazon.com to be a legitimate and reliable business.
Amazon.com Social Authority
Social authority is a measure how often websites get shared on social media platforms. Trustworthy websites typically shared more often than low-trust and scammy websites. However, it is important to note that this metric can be easily manipulated.
Here are some social authority metrics for Amazon.com
Number of Facebook Shares: 3845623
Number of Pins on Pinterest: 1195155
Amazon.com Backlink Profile
Backlinks refer to hyperlinks pointed from one website or webpage to another. Just like citation in academic journals, more backlinks generally mean that the website being linked to is legit and more authoritative. Again, backlinks can be manipulated and thus do not give you the complete picture.
However, generally speaking, scammers seldom rely on backlink profile to establish credibility since it is a long-drawn process. There are easier ways to scam.
Here is a general overview of Amazon.com’s backlink profile.
Backlinks to Amazon.com according to Moz: 7916194
Backlinks to Amazon.com according to Majestic: 3776528012
Unique domains pointing to Amazon.com (Majestic): 1560415
Number of times Amazon.com was linked by Educational websites: 3313023
Number of times Amazon.com was linked by Government websites: 350995
Is Amazon.com safe?
It would be improper for us to vouch for a third-party website. However, as you can see from the website authority, social authority, and backlink profile sections above, Amazon.com enjoys a healthy profile. As such, we believe Amazon.com to be a legitimate, reliable and trustworthy website.
Anand Srinivasan is the founder of CWVIQ, and has been in the internet media space for over 15 years. He has previously served as the AVP of Products and Head of Business at popular media portals. He has worked with several SaaS and enterprise businesses as an external consultant for their SEO marketing campaigns.