Why Is So Slow? Here Are The Reasons

The Entertainment Sports Programming Network (ESPN) is a leading American cable sports channel. According to SimilarWeb, receives close to 450 million visits each month with an overwhelming 86% of traffic coming from the United States.

A speed report from Lighthouse paints a rather grim picture and scores the website 15.1 seconds on the speed index (SI), and 22% on Performance.

There are many reasons why the website is so slow. This includes:

  • Bloated JavaScript files
  • Unused CSS files
  • Absence of lazyloading
  • Unnecessarily large image files
  • Old Image formats
  • Render-blocking resources

Let’s look at each of these reasons and identify potential ways that can make its website load faster.

But before we do that, a quick word about our website - we are a free email alert service that sends out notification any time your website is loading very slowly (often due to heavy traffic, or poor scripts). If you have a website, consider setting up an alert so that you can fix issues before they become major. 

Bloated JavaScript files uses a lot of JavaScript to run the website. However, loading them all from one source could slow up the performance of the website. can avoid this by splitting the code into smaller files. This way, you only load files that are necessary.

The website can be as much as 10.96 seconds faster by adopting this technique.

Unused CSS files uses CSS files to load the styling elements for the website. However, this file contains a lot of unused scripts that can be slowing down page loading by as much as 2.31 seconds. Code splitting may help avoid this issue.

Absence of lazyloading

Images and videos are by far the most resource-intensive assets and take up a lot of bandwidth during the page-loading process. This can be a real problem on shopping websites since they typically include a lot of graphical content.

But here is the thing – a user who visits the website is not going to need all the images on the page to load. Instead, they only need those images on the top fold of the website to load. The rest can be ‘lazy-loaded’ – that is, they can be loaded after all the other critical components of the webpage have completed loading.

The homepage can load as much as 0.9 seconds faster if images were lazyloaded.

Unnecessarily large image files

Another common problem that users face – especially when they access the website while on the move – is having to load unnecessarily large image files that are not optimized for the mobile phone. Not everyone has access to WiFi at all times. Loading oversized product images is unnecessary.

According to the Lighthouse estimate, the website homepage can load 0.15 seconds faster if it made all the images more cellular-data-friendly.

Old Image formats

The website uses a lot of JPG and PNG files that are considered outdated and heavy for modern web use. Replacing them with WebP and AVIF files can save as much as 0.59 seconds from the page loading time.

Render-blocking resources

There are scripts on the website that need to run first before they let the rest of the code be executed. The render-blocking resources issue can shave off around 2.33 seconds from the loading time for the website.

How do you avoid this? If the script is not critical, avoid having it in the <head> tag of your HTML code. But if you do need to have it there for some reason, make sure to include the defer or async attribute so that they do not block the loading of other resources.

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